Brick and Click

July 28 Social Media + Marketing + Strategic Communication Workshop

The next in a series of Brick and Click Solutions training/workshops will be held Saturday, July 28, from 11a-2:30pm, at the popular Iron Bridge Wine Company and Restaurant on Main Street in Old Town Warrenton, Va. We'll be gathering in the reserved Stone Cellar - pictured below - for a terrific time of learning, networking and fabulous food.

"If you've been invited to be a part of a social media/Facebook Workshop, sign up now. I learned a ton about using Facebook as a marketing tool for my photography studio.  Because of what I learned from Jeff, my fan base tripled in 3 weeks.  A lot of workshops can be useless, but anything put together by Brick and Click would be a wise investment of both money and time."

~ Lauri Bridgeforth, owner, Full Frame Photography (Winchester, VA)

This workshop and presentation will be focused on having a vibrant, effective presence and strategy across the Social Web, with a deep focus on Facebook. Whether you're a business professional, marketer, small business owner, work for a major brand, military organization or other org, you'll come away with gobs of usable information and strategies that apply to your unique situation and needs. My workshops are designed to be impactful for experienced social communicators/marketers ... as well as those who are newer to the digital scene. 

This workshop will cover:

• Where we are, where we're going - an overview of what's taking place across the social web
• Facebook changes - Timeline for Pages, how to build, engage with, serve Fan community. LOTS of changes lately. Numerous tips and strategies that you're likely not aware of
• Customizing Facebook - using third party apps to easily customize and manage Page Tabs. Also, Cover and Profile Images, and Optimizing your page and personal presence.
• PPC advertising - should you? Tips, strategies
• Mobile - an overview of the fast evolving mobile landscape
• Metrics - how to quickly and efficiently monitor what you're doing, so you can adjust strategy
• Twitter - tips, time management, how to be heard through the noise and build community
• Hootsuite - manage/schedule Twitter content and track metrics
• Blogging - should you blog? Finding your voice
• Pinterest -  why it's the third most popular social network
• Linkedin - why you AND your business need an updated, living/breathing profile in this 160 million strong biz focused nework
• connecting the dots
• it's a workshop - personalized instruction and hands-on help

The workshop (event here on Facebook) includes lunch, refreshments and private venue. If you haven't been before, you're in for a treat. Cost for 3.5 hour workshop, lunch and venue is $150. Special discounts for multiple seat purchases, military public affairs and Greater Warrenton Chamber of Commerce members (contact for details). Early bird discount ended July 18th.

“Jeff set the standard of how to manage one of the largest social communities in the federal government--Army.mil--and along the way influenced Dept. of Defense Social Media policy. In a field that is often filled with self-proclaimed experts and blowhards, he is one of the few social media thought leaders who is able to define and translate tangible and measurable value from a medium that many find hard to quantify or define.”

 ~ Yancey Hall, former Senior Web Strategist at L-3 Communications, Associate at Booze Allen Hamilton

 
Includes limited follow-up questions and 6 month subscription to the B&C client-only e-mail newsletter. Seating is limited. Your seat is reserved by electronic payment (via Paypal, takes any credit card). Contact me, Jeff Crites, via email or phone with any questions and for invoicing. Other contact points to connect across the social web are found on my contact tab, and via social buttons in upper right side of website.  See my Linkedin profile for a detailed view of work experience and skills, with 30 recommendations and counting.

call 540.729.2742
email:  jeff@brickandclick.com

WiFi available, feel free to bring a laptop so you can work on your own project(s) during the class. Presentation is on main screen ... so laptops are optional.

Guaranteed to be well worth your time.  See you at the Bridge Saturday, July 28th! ~ Jeff

UPDATE: If you couldn't make this workshop, no worries! You'll have more opportunities. The next workshop will be held at Iron Bridge on Saturday August 18th. Official event info will be posted soon, but feel free to contact me now to reserve your seat(s), Early Bird pricing in effect! And extra special discounts for military, area chamber members, and multi-seat purchases.

I'm also happy to come to you ... host a private workshop/training event at your business or organization, at a day/time that's best for you. Small to large groups, one-on-one sessions in person or via online screen sharing, with affordable fees and training that's cutomized to meet your unique needs.

DC Dunkin' Donuts Gets Social

Hats off to the crew at DC Dunkin' Donuts ... via their Twitter profile, a "local, independent Dunkin' Donuts franchisee group based in DC, MD and NoVa". They picked up on a tweet of mine on Monday, July 2nd .. the first work/weekday following the destructive 'Super Derecho' storm that tore through the DC Metro area on Friday, June 29th. I was responding to a tweet from someone I know that works at Fort Belvoir (@fort_belvoir), after he mentioned the Dunkin' Donuts on the base was without power and closed. A coffee fiend and nerd, I asked if the Starbucks on the base was open, and a friendly conversation ensued, as seen below, with the local Dunkin' team.

They 'get' social. From the friendly and smart banter on Twitter, to the way they left a huge impression on me via a snail mail package. This is what 'brick and click' is all about. The way brands and people connect and communicate offline and online. And the package I recieved, within a few days of the Twitter conversation (it moved to direct message as well, as they asked for my mailing address and were just plain fun and nice to chat with), contained some terrific stuff. They sent me a $5 card to make purchases at Dunkin' ... a Free Iced Coffee coupon, a big 'DD' magnet (now is on my fridge), and most importantly, a personalized note that says the following:

Hi Jeff

Great to connect with you on Twitter.

I've attached a quick card for your next Ft Belvoir post Derecho roaDD trip!

Go forth and conquer!

Warm Regards

Mark Gundersen on behalf of Dunkin' Donuts Capitol Market Region

Mark actually read a blog post I penned about the Derecho storm and the way various businesses and organizations, like Ft Belvoir, communicated and helped people via social media. I love the playfulness of using double DDs in words (roaDD). It was a homerun across the board, and a perfect example of the way you can connect with, impress ... and potentiall convert people to brand loyalists and advocates via social media AND traditional channels as well. I haven't been to a Dunkin' Donuts in a long time. Part of the reason is there isn't one nearby, and I know all Starbucks locations by heart, using them as a 'third place' to work from sometimes.  But ... next time I'm at Ft Belvoir, or pass a Dunkin' Donuts elsewhere, you can bet your bottom dollar I'll pop in for a visit. And you can credit Mark and his colleagues for the terrific, customer-centric impression they've made on me. They 'get social'. Do you??

 

Why You Need Brick and Click Solutions

You're a business small or large...business professioal...military org...media entity. You need a vibrant presence across the Social Web, and an integrated marketing+ communication strategy that connects with your target audience. You don't have the time or expertise to navigate the fast-evolving digital landscape. You need Brick and Click Solutions.

Content Creation, Marketing, Management (social, blogs, press releases)...Social Media Optimization (SMO) on Facebook, Twitter, G+/Places, Linkedin, Pinterest, etc...Search Engine Optimization (SEO)...Social Advertising...Search Engine Marketing (SEM)...E-mail Newsletters, Training and more.

Don't get lost in the noise. Let us craft a unique strategy and ensure your message, like digital snowflakes, lands and sticks. Impactful and affordable Integrated Marketing/Communications + Brand/Content Management solutions. Contact us for a no-cost evaluation and conversation today. 

If you heard about Brick and Click on the radio, share which station when contacting me for a special discount on a variety of services, including the June 1 social media workshop if seats remain. ~ Jeff Crites

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Sometimes we need to stop and remember those who are putting it all on the line for us

Memorial in Iraq for 34th Military Police Company July 20, 2009