Hats off to the crew at DC Dunkin' Donuts ... via their Twitter profile, a "local, independent Dunkin' Donuts franchisee group based in DC, MD and NoVa". They picked up on a tweet of mine on Monday, July 2nd .. the first work/weekday following the destructive 'Super Derecho' storm that tore through the DC Metro area on Friday, June 29th. I was responding to a tweet from someone I know that works at Fort Belvoir (@fort_belvoir), after he mentioned the Dunkin' Donuts on the base was without power and closed. A coffee fiend and nerd, I asked if the Starbucks on the base was open, and a friendly conversation ensued, as seen below, with the local Dunkin' team.
They 'get' social. From the friendly and smart banter on Twitter, to the way they left a huge impression on me via a snail mail package. This is what 'brick and click' is all about. The way brands and people connect and communicate offline and online. And the package I recieved, within a few days of the Twitter conversation (it moved to direct message as well, as they asked for my mailing address and were just plain fun and nice to chat with), contained some terrific stuff. They sent me a $5 card to make purchases at Dunkin' ... a Free Iced Coffee coupon, a big 'DD' magnet (now is on my fridge), and most importantly, a personalized note that says the following:
Hi Jeff
Great to connect with you on Twitter.
I've attached a quick card for your next Ft Belvoir post Derecho roaDD trip!
Go forth and conquer!
Warm Regards
Mark Gundersen on behalf of Dunkin' Donuts Capitol Market Region
Mark actually read a blog post I penned about the Derecho storm and the way various businesses and organizations, like Ft Belvoir, communicated and helped people via social media. I love the playfulness of using double DDs in words (roaDD). It was a homerun across the board, and a perfect example of the way you can connect with, impress ... and potentiall convert people to brand loyalists and advocates via social media AND traditional channels as well. I haven't been to a Dunkin' Donuts in a long time. Part of the reason is there isn't one nearby, and I know all Starbucks locations by heart, using them as a 'third place' to work from sometimes. But ... next time I'm at Ft Belvoir, or pass a Dunkin' Donuts elsewhere, you can bet your bottom dollar I'll pop in for a visit. And you can credit Mark and his colleagues for the terrific, customer-centric impression they've made on me. They 'get social'. Do you??
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